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Press

New Packaging reflects commitment to customer.

Milford, Michigan - July 27, 2015 – I Love Pillow announces the unveiling of a new design in its product packaging. The initial run of the new packaging will be on display at this Summer’s World Market in Las Vegas July 31st through August 3rd. Show-space C1428.

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The development of the new packaging reflects I Love pillow’s commitment to providing the best possible customer experience and support. I love pillow’s new design has been developed to ensure the brand message is simple and easy to understand. Customers now have the option to register their pillow using the unique registration number included in the packaging.

“Earlier this year, we launched an exciting brand initiative to simplify our message” said Michael Blagborne, Brand Manager at I love pillow. “The new packaging design provides a consistent look for all I love pillow products. Our brand is now modern, fresh and distinguished”

The new look is a significant improvement over the old packaging. The brand name is featured with updated colors and a refreshed logo. The design is minimal and straight forward reflecting today’s consumer focus. The brand identity resonates with millennial appeal and current design trends.

Each pillow has a unique registration number which creates an interactive experience. Consumers are encouraged to register their pillow at iheartpillow.com to take advantage of the registration program. “A pillow is a very personal decision; The registration program gives our team the ability to provide personalized customer service.” said Blagborne.

I love pillow expects to have all current customers seeing the newly- designed packaging as early as November 2016.

For more information on the new packaging design, graphics, and pillow registration, please visit ilovepillow.com/pages/press

About I love pillow

LMP Worldwide Inc. is the manufacturer of the I love pillow. Foam is manufactured in Michigan with over a decade of combined foam engineering experience. I love pillow can be found at top specialty bedding retailers throughout the United States. Our company is committed to the community and our employees both through our green initiatives and charitable donations.

For more information, visit ilovepillow.com or email us at customer.service@lmpworldwide.com.